I had an interesting conversation today with an analyst that was trying to understand how tools like Movable Type and blogging fit into the general category of content management. When I was at Vignette, we had seen the content management space splitting into web content management (WCM), document management and enterprise content management (ECM), and collaborative intranet portals. Although Vignette, through various acquisitions, had strong products in each of those categories, it was hard to see the relationship between how content managed in the WCM and ECM worlds related to the more ad-hoc collaborative content that was created and interacted with on a daily basis within the increasingly-popular intranets and corporate portals. Companies were increasingly choosing corporate portals such as Epicentric, Plumtree, and Microsoft’s incredibly successful SharePoint product, which offered “lightweight” content management in conjunction with strong collaboration capabilities over the more powerful, large-scale content management systems. For Internet publishing, the same thing was occurring in the web content management space as well, but it was happening under the radar screen of most of the WCM vendors in the form of the emergence of blogging. The reason why it wasn’t immediately understood was because WCM vendors have historically been driven by the needs of the large media publishers, and as we all know, those publishers had no idea just how much the principals of blogging would transform their businesses at the time.