Archives For June 2010

“False Clouds”

Ed Anuff —  June 25, 2010 — Leave a comment

At Structure 2010 this week, both Werner Vogels from Amazon and Marc Benioff of Salesforce both described the so-called “private cloud” solutions being offered by a large percentage of the companies at the conference as “false clouds”.  I had the sneaking suspicion that the real reason many of these companies were all focusing on these private clouds was not so much due to the allegedly unique needs of corporate customers such as security or legacy integration as much as it was due to the fact that most of them were being built on the classic enterprise sales business model with it’s inherent dependency on trying to front load as much of the sale as possible.  Unfortunately, while this leads to start-ups that are able to show great early revenue traction, the challenges of scaling that sort of business are very well known.  The lessons to learn from Amazon and Salesforce aren’t about the technologies of the cloud, they’re about the business model, but there were only a handful of start-ups that seemed willing to follow in their footsteps.

Not something I actually plan to do, but if I was revisiting my car computer project from five years ago, I’d probably take this approach.  Use a small, low-power single board computer like the Beagle Board that can run Android.  Have it able to talk to an app on the iPhone via WiFi for application communications and use the Bluetooth stereo headset and hands-free capabilities to be able to wirelessly digitally play iTunes DRM music out of the iPhone through the car’s speakers as well as potentially put phone call audio though the same system.

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